An open letter from Carl Diekeler, CEO of Beachbody
Since we launched the “At Home Boot Camp” division with Power 90 under the Beachbody banner in 2000, a lot has changed.
Now we know something is missing.
Our industry has done a great job and we are proud of everyone who has taken the initiative to be more active and aware of their food choices to complete any of our programs.
We are proud of every transformation story and every before and after photo.
But we’ve found that for many successful people, myself included, those short-term successes are often overshadowed by a return to “business as usual.”
Now, there’s nothing wrong with sticking to the same old habits if that’s how you want to live and feel, unless you’re constantly beating yourself up for those habits and living in a state of permanent dissatisfaction, a state that only stops when you start the process. Next conversion.
And therein lies the problem. The fault is not the program or the method, but that we do not separate our self-esteem from the results.
However, this is an art script that has circulated since the 1970s and is based on our understanding of “imperfection” as a source of motivation.
That message, amplified on social media, is “If you look good, you’ll be happy.”
Deep down, we all know that message isn’t true. You’re not happy because you look good, you’re happy because you feel good.
We don’t like to be manipulated by promising that the only thing that matters is our appearance. Many of us avoid fitness and nutrition altogether just to escape a “permanent dissatisfaction” mentality.
This is one reason why, despite the growth of the industry, more than 100 million people in the United States alone are overweight or obese and are at risk of lifestyle-related diseases such as diabetes type two, heart disease, stroke, depression, and more. concern
As an industry and as an organization focused on helping people live full and healthy lives, it’s clear that if we perpetuate that mindset, we will fail.
We have found that our happiest clients and coaches are those who embrace who they are and embrace the life they want to live. before To start a program.
This means having the inner self-image to maintain positive self-esteem while at the same time making lifestyle changes that prepare people to achieve what makes them feel good.
Comparing before and after photos or achieving a “goal weight” is an element of success for some people, because everyone wants to feel good.
And that kind of success is called health esteem.
Embracing who you are now and proudly appreciating your strengths and abilities creates a sense of “instant gratification.”
That’s why, in the coming months, we’re making a big shift to serve people with a platform designed to do just that: fully support people and help them get that kind of instant gratification. A positive health respect
And to achieve this, one thing we need to change is our name.
We never intended the Beachbody name to represent an ideal. Our mission has always been to help people live fuller and healthier lives.
But now society uses the word “beachbody” differently. The truth is that there is no such thing as a “beach body,” unless one understands that we all have bodies and we are all welcome to the beach.
So instead of struggling to overcome the notion that Beachbody equates to an ideal, let’s start over.
Over the next 12 months, we will be changing our name from Beachbody to BODi.
Our name change will mean an evolution of our platform. We will integrate a full line of personal development and mindset content into the experience.
Our approach will ensure that fitness and nutrition do not become enemies of who we are, but rather key elements that drive our perception of who we are and who we want to be.
Fitness, nutrition, and mindset play a fundamental role in what we would call the “health respect routine,” that is, the decisions a person makes based on how they want to feel and live.
BODi will celebrate and make Health Esteem possible and with it a radically different, simple and rewarding experience for our subscribers.
It’s been a productive 23 years under the Beachbody name, and that means the transition will take some time to complete. The Beachbody name will continue to appear on our website as we begin our transformation journey, but for now we are embracing the Health Esteem concept and the BODi approach.
From a health esteem perspective there will be many exciting changes as we invite people to explore their fitness and nutrition.
A first step can be as simple and fun as learning to eat more sweets and feel better without guilt or regret.
In fact, thanks to our gourmet dessert superfood recipes, we’ll show you how dessert can improve your well-being.
But part of this shift also acknowledges the possibility that, for some people, we’ve contributed to projecting the idea that fitness and nutrition are about following an ideal, and for that I apologize.
We didn’t see it that way, but how would you know, given the meaning of “beachbody”?
Hopefully we can fix it.
The content and methods we have developed are proven for healthy results.
With the addition of mindset and greater clarity of purpose (to achieve positive health esteem) of our programs, our hope is that millions more will feel welcome and believe, as we do:
Success comes from the moment you realize exactly who you are today… and that satisfaction can coexist with a willingness to make changes that help you feel better.
So… can we start again?
It is health esteem.
And we’re becoming BODi, where it’s always nice to be who you are. We appreciate the opportunity you have given us to serve you in a fun, healthy and abundantly rewarding way.