Fitbit—now, by Google. – Fitbit Blog

Two years ago, we announced that Fitbit had been acquired by Google.

Since then, some things have changed a little bit. You may have already noticed the “By Google” pop up on the packaging or our recent TV campaign. We’re also bringing new products and new experiences with some exciting Google-specific features.

There are some things that haven’t changed. Like our mission to help everyone stay healthy, that’s been our inspiration since day 1. Our focus is on bringing you the data, inspiration and guidance you need to be more active, sleep better and manage stress. and our commitment to protecting your health information and keeping your data under control.

Now that our health and fitness expertise is backed by Google’s innovations in AI, software and hardware, we know the future will change. Changes that will make Fitbit the best, to help you—and our entire community—be your best, too.

There is more to come. And we’re so excited about the future we’re building together. For now, here are the latest:

A Fitbit that’s even more helpful.

At Google, it’s not about building things for the sake of building them It’s about making things that really help. So, we’ve redoubled our focus on providing things we believe will enable you to achieve your health and fitness goals. This means products that are easier to use, experiences that are more personalized and features that are more inspiring That means casting workouts from the Fitbit app to your Chromecast-enabled TV, where you’ll see your progress on the big screen. And that means that soon you’ll be able to get directions on your watch with Google Maps or swipe your wrist in-store to check out with Google Pay.*

A Fitbit that reaches more people.

Since the beginning, we’ve been on a journey to democratize health and fitness—to make it more affordable and accessible to everyone. That accessibility is even more real with Google.

As we move into the future, Fitbit will be available on more devices, including connected home devices, TVs, and phones. So wherever you are, Fitbit is within reach. And because accessibility is also about affordability, one of our key focus areas is creating high-quality wearables that are affordable—like the Inspire 3, which we launched in August.

A Fitbit that does more for your health.

As we develop our future products and services, we’re approaching things differently, adapting and evolving to ensure we’re delivering real health outcomes for millions—even billions—of people.

We continue to research new sensors and experiences and use Google’s work on artificial intelligence and leading technologies to develop more advanced features that can help with critical health conditions. In May we launched irregular heart rhythm notifications that can help detect early signs of aFib, and more than two million people have already enrolled in the feature. ** And now that we’re combining our machine learning with Google, we’re able to do even more—like deliver Fitbit’s most accurate heart rate tracking yet to the new Pixel Watch.

For these reasons and more, Fitbit and Google are good together. And we’re only scratching the surface of the health and wellness experiences we can bring to the world. Whether you’ve been with us since the beginning or are joining us for the first time: Thank you. We are honored to be on the journey with you.

*Google Maps and Google Wallet are coming soon. Phone must be nearby to use Google Maps. Availability of Google Wallet Bank varies by region.

**Available only in select countries and with select Fitbit products; Not intended for use by people under 22 years of age or with known atrial fibrillation.

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