We recently hosted this year’s first Super Weekend gathering of coaches from across North America, the UK and France — and one of the most exciting new topics discussed ruled them all: “What is Health Esteem and why are we changing its name? Platform from Beachbody to BODI?
I’ve been getting asked this a lot lately. Here is the answer.
There is a huge untapped market that rejects the imperfection economy’s fitness and nutrition solutions because most adults don’t want to be told what to do. They don’t want to give up on enjoying life. And they don’t want to feel like they’re unworthy if they don’t follow a physical ideal.
Here’s why it matters: More than 150 million North American adults are showing us that they don’t think the outcome is worth the sacrifice, and they don’t want to spend time and money on the possibility of failure or adding more judgment to their lives.
But they want to feel good – and they want to be healthy.
It’s a huge market that needs a solution – one that doesn’t make them feel like crap in their pursuit of getting and feeling well. A platform that provides proven, comprehensive solutions without judgmental subtext will help them succeed and feel welcome.
And the barrier to entry is low: simply replacing high-sugar/high-calorie dessert habits with a tasty superfood swap is a good place to start. “Don’t want to work? I get it. How about dessert?”
This is an opportunity to help millions of people achieve healthy/predictable weight loss while improving their enjoyment of life and supporting their self-esteem at the same time.
This is Health Esteem, a new category that helps people feel good about themselves and take steps to get healthy — on their terms.
With our comprehensive program and approach, and the integration of new positive-mindset master classes every month, we are transforming into the company that can help those 150 million people find and achieve high health.
So, we’re changing our name from Beachbody to BODI, because we reject the foundation of the imperfection economy, which prioritizes physical appearance above all else. We’re instead moving toward this new, holistic category — Health Esteem — and a name to reflect our evolution.
“Results” and aesthetics still play a role — people care about how they look, and our tools are powerful. But that’s secondary to how people want to feel, because people are happiest when they feel good. And happy customers are the best customers.
We’re becoming the world’s first health esteem platform, where it’s always nice to be yourself while you work on Myself and we are celebrating this category throughout January, the officially recognized World Health Awareness Month.
We’ve had a great 24 years as Beachbodies. We have helped many people. But we’re taking our foot off the brake and shifting into a new gear because we’re simplifying what it takes to be healthy and happy—and it’s resonating like we haven’t before.
We are BODi. And this is health esteem.