Introducing 2 new smartwatches: Fitbit Versa 4 and Sense 2 are here

Today we are pleased to announce the launch of two new smartwatches. Powered by the new Fitbit OS, Versa 4 and Sense 2 have both been redesigned to feel more at home on your body 24/7.

Stay on top of the metrics that matter most to you 24/7, from heart rate, activity tracking, real-time stats, wrist-based walk/run detection, sleep tracking, stress tracking and more. Plus, the Versa 4 and Sense 2 are slim, lightweight, and perfect for all-day and night wear. We have completely changed the design and made it our thinnest series of smartwatches. We’ve also moved the band attachment so the device fits more comfortably on your wrist and added the button to the back, with an improved position for easy access during workouts. Both Versa 4 and Sense 2 are equipped with 6+ days of battery life and fast charging (12 minutes = 1 day of battery life!).

Work smarter with Versa 4

Versa 4 puts fitness front and center. Choose from over 40 exercise modes (double ours!) available on the wrist, including new options like HIIT, weight lifting, CrossFit, dance and more. Get outdoors with built-in GPS or discover something new with over 1,000 workouts and mindfulness sessions on Fitbit Premium.

With Premium, you have access to a daily readiness score to help you know when to push harder or take a rest day. Read more about daily preparation here and here.

Less stress with Sense 2

Wear your Sense 2 to dial in our advanced sleep tools, like the new Sleep Profile feature with Premium, which uses 10 sleep metrics to show what type of sleeper you are, spot key patterns, and help you improve your sleep quality.

Sense 2 takes Fitbit’s stress tracking tools even further, with a new body response sensor that measures continuous electrodermal activity (CEDA) from your wrist for all-day stress management. Along with cEDA, it uses metrics like heart rate, heart rate variability, and skin temperature to help you better understand when your body is experiencing potential signs of stress. Read more about it here.

Bring a little style to your wrist with a woven leather look

Led by founder and creative director Aurora James and in partnership with the Council of Fashion Designers of America (CFDA), Brother Velis returns with a stylish second collection of smartwatch accessories designed exclusively for Fitbit. The brand’s new collection of luxury accessories for Fitbit includes premium Horween® leather bands¹, new smartwatches and a timeless design enhancement to the Sense and Versa 3. It also features a stainless steel tip engraved with the Brother Vellis logo. Find out more about the exciting new designer collection here.

We’re also offering more accessories to style your Fitbit smartwatches², including the new Infinity Band in Blue Mist, Pink Sand, and Waterfall Blue for $29.95; Sports Band Glow Up/Frost White and Ocean Blue/Ocean $34.95; Vegan Leather Band in Flax and Indigo for $49.95; and Horween® leather in garnet for $49.95.

Versa 4 and Sense 2 are available for pre-order today

The Versa 4 is available for $229.95 and the Sense 2 is available for $299.95 (USD). Both include a six-month premium membership (for new or returning customers). You can pre-order Versa 4 and Sense 2 now at Fitbit.com and select global retailers.

Want to know more about this exciting new smartwatch? Discover additional details, features and more on the Google Keyword Blog.


¹ Leather accessories made from Horween® leather and other materials.

² sold separately.

³ Ultrafabrics are made with Volar Bio™, a USDA certified bio-based product and other vegan ingredients.

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