We know alcohol can be full of empty calories, but sometimes you just need A cold beer at work or on a night out with friends. And that’s okay – balance is important! But the calories in alcohol can add up quickly, especially if “one beer” turns into two or three.
But what if there was a drink that could satisfy your cravings without messing with your meal plan? Enter: White Claw, a flavored malt beverage taking the market by storm.
What is white claw?
White Claw is an alcoholic seltzer (5% to 8% ABV) made with a simple blend of seltzer water, a gluten-free alcohol base, and mixed fruit flavors. The list of available flavors is growing faster than beard in this country and includes raspberry, black cherry, mango, lime and grape and dozens of others.
Naturally sweetened with small amounts of pure cane sugar — and no artificial ingredients or high-fructose corn syrup — most White Clay varieties contain just 100 calories and 2 grams of carbs per 12-ounce can.
Is White Claw Healthier Than Beer?
Although hard seltzer is now a nearly $9 billion category with mass appeal, it’s no healthier than beer. “Alcohol is still a poison no matter how you look at it, and you can still get fat from excess alcohol,” says Denise Faye, MS.
And while White Claw is marketed as a low-calorie alternative to beer, the calorie difference is actually quite small. “Take Stella Artois, which has about 150 calories a bottle—you’re really saving 40 calories,” says Faye. “If you like the taste of hard seltzer, cool – but if you like beer, have beer.”
The focus, he adds, should really be how much What you drink is more than what you choose. If you have more than one or two drinks — whether it’s beer or seltzer — alcohol starts to add calories.
Should you go for the white claw trend?
Hard seltzer sales have skyrocketed over the past half decade or so, and White Claw accounts for about half of all hard seltzer sales. The wildly trendy drink has spawned Instagram fan accounts and the hashtag #whiteclaw has been used nearly 300,000 times. That’s some serious drinking loyalty.
That’s no surprise when you consider the popularity of fruit-infused sparkling waters like La Croix. Like its non-alcoholic counterparts, White Claw is light, not too sweet, and offers several refreshing flavors to choose from.
And White Clay’s natural ingredients appeal to health-conscious consumers looking for alternatives to sugary drinks. For example, one brand of tequila margarita has 360 calories and 27 grams of sugar per 12-ounce can. We love a margarita, but if you want to cut back on the sugar, White Claw Natural Lime Hard Seltzer has just 2 grams of sugar per 12-ounce can and less than a third of the calories.
So should you drink White Claw? Ultimately, it comes down to personal preference – and moderation. If you already have sparkling water in your fridge, chances are you’ll love the taste of White Clay, and the low calorie content is a bonus. But if nothing can replace your favorite IPA, go ahead and enjoy one — just remember the daily recommendation for alcohol is one drink for women and two drinks for men, no matter which drink you choose.