CEO Carl Diekeler recently shared his vision for the future in an open letter titled “Can we start again, please?”, in which he reveals what really Refers to our transition from “Beachbody” to “BODi”.
Read it now, if you haven’t already. It is important.
Our transformation as a company goes beyond a name change. no This is a superficial change.
In fact, it represents a rejection A business model inherited from the economy of imperfection, which is to monetize imperfection and envy of comparison.
For decades, the fitness industry has sold the idea that “if you look good, you’ll be happy.” We just don’t think it’s true.
As Carl says, “You’re not happy because you look good. You’re happy because you feel good.”.
It is true You can feel better And maintain positive self-esteem throughout your transformation journey. feel good It’s not limited to “end” or “after” photos of a fitness program.
Your success begins when you begin to appreciate and accept yourself for who you are today, understand what is truly important to you, and work to strengthen that feeling.
Success like this is the future of the fitness and nutrition industry and the linchpin of the fitness category. health respect.
And because we explore success through the lens of Health Esteem, we’re redesigning our primary way to reward and recognize our clients’ success stories: the Transformation Contest. Beachbody Challenge.
Over the past 11 years, nearly 500,000 clients have submitted their transformation results to the contest along with their inspirational photos.forward“
And since the establishment of this company, we celebrate every time that “We help people achieve their goals so that they can enjoy a full and healthy life”, the basic mission of the company.
But now, our evolution from a platform called Beachbody to a platform simply called “BODi” has opened the door for us to celebrate wider success. All the way acrossa lot before Visible results are captured in an “after” photo.
And because of this, we are retiring the Beachbody Challenge Transformation Contest.
After a round of online voting in June 2023, the final pair of jackpot winners will be announced Summer 2023.
We can’t wait to share BODi’s story and our plans to celebrate an achievement health respect High this New Year. It will focus on motivation, overcoming obstacles and what it feels like to stay healthy. We will celebrate the heart of travel and reward those who generously share their stories with us to inspire others.
We’ll have more information in early 2023, but in the meantime, see how much better you feel when you focus on taking care of yourself instead of looking to the future. hey. Appreciating that the effort is worth it, a high health status is not an epic climb, but rather a series of small decisions made throughout the day, every day… the most important of which is the kindness you treat yourself, even when you try.
The Beachbody Challenge has been an adventure. We are excited to enter this new era of health honors and celebrate the adventure of enjoying who you are while striving to achieve your goals and living a full and healthy life. It is health esteem.