The Beachbody Challenge is having a transformation of its own!

Recently, CEO Carl Diekeler asked “Can we start over, please?” shared his vision for the future in an open letter titled In it, he outlines what our transition from “Beachbody” to “BODi” is – really means

If you haven’t already, read it now. It is important.

Our transformation as a company goes beyond a name change. it is no A superficial update.

In fact, it represents a rejection The legacy business model of the imperfect economy is superficial and monetizes the envy of comparison.

For decades, the fitness industry has sold the idea that “if you look good, you’ll be happy.” We just don’t believe that is true.

“You’re not happy because you look good,” Carl said: “When you feel good, you are happy.”

the truth is that you to be able to feel good And maintain positive self-esteem throughout your transformation journey. feel good It’s not saved at the “end” of a fitness program or when you take your “after” photo.

Your success begins the moment you begin to appreciate and embrace yourself for who you are today, understand what is truly important to you, and work toward improving that feeling..

Success is the future of this type of fitness and nutrition industry, and at the heart of classification health respect.

And as we explore success through the lens of Health Esteem, we’re reimagining our primary vehicle for rewarding and recognizing customer success stories – the Beachbody Challenge Transformation Contest.

Over the past 11 years, nearly 500,000 customers have submitted their transformation results to the contest — including their inspiring “before and after” photos.

And since the founding of this company, we celebrate every time we “help people achieve their goals to live a healthy fulfilling life,” the company’s enduring mission statement.

But now our evolution from a platform called Beachbody to a platform called “BODi” has opened the door for us to celebrate a wider spectrum of successes that happen. throughout the journey – long before Visible results are captured in an “after” photo.

And that is why the Beachbody Challenge Transformation Contest will be retired at the end of the current contest period.

The entry period to submit a transformation story to the final Beachbody Challenge preliminary round ends on New Year’s Eve, December 31, 2022, at midnight PT.

After a round of online voting in June 2023, the final pair of grand prize winners will be announced in the summer of 2023.

And we can’t wait to share BODi stories and our plans to celebrate high achievements health respect In the new year. It will be focused on motivation, overcoming obstacles and how it feels to be healthy. We will celebrate the heart of the journey, and we will reward those who generously share their stories with us to inspire others.

More information to come in early 2023, but in the meantime, see how good it feels when you finally roll your eyes and focus on taking care of yourself. today. Appreciating that you are worth the effort, a higher health esteem is not a difficult climb, but rather a series of small choices made throughout the day each day… the most important of which is how kind you are to yourself, even when you push yourself.

The Beachbody Challenge has been an adventure. We are excited to enter this new era of Health Esteem, and celebrate the adventure of achieving your goals and living a healthy fulfilling life while enjoying who you are. It is health esteem.

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